WILL I AM
Campaign Conceptualisation and design for Minus Degre
A story of Humans where they are "Willing" to do the needful, motivated to go the extra mile, and positive to investing in our planet.
They are the #changemakers, Eco Warriors
They are the #changemakers, Eco Warriors
A social media campaign aimed at raising awareness for plastic waste generation and inspiring people to take baby steps at an individual level and do their part in the bigger process. Will I Am is about finding that will to adopt sustainable lifestyle, starting from our own households.
Individual Posts
The Complete Grid
Iterations and initial conceptualisations for the campaign's branding and communication
Thankyou!
